On January 22, 1939, E. Carl Kiekhaefer purchased a bankrupt engine manufacturing plant in Cedarburg, Wisconsin. Now, 80 years later, the business that emerged from those modest beginnings, Mercury Marine, is a company with 7,000 global employees that is heralded as the world’s leading manufacturer of marine propulsion systems, as well as marine parts and accessories.
“80 years ago, Carl Kiekhaefer had a vision for Mercury and that was based around product innovation and technology – and it’s that vision that built the foundation for us to continue to innovate today,” said John Pfeifer, Mercury Marine president. “Mercury has come a long way over the past eight decades because of the hard work and dedication of everyone who has been a part of our journey. While the past 80 years have been fantastic, we are looking forward to continued growth over the next 80 years and celebrating throughout 2019 with everyone who has made our success possible.”
Mercury, a division of Brunswick Corporation (NYSE: BC), has invested more than $1 billion globally since 2008 in the expansion of research, development and manufacturing capabilities. In 2018, Mercury successfully launched its largest engine platform in its 80-year history with 19 new V6 and V8 four-stroke outboard engines covering the 175-300hp range. The global launches of this engine platform, both in February and May, was heralded in the marine industry and featured in national publications around the world.
While celebrating its 80th anniversary throughout the year, Mercury will showcase some of its strong heritage during the 2019 boat show season.
“We have a lot to be thankful for and a lot to celebrate,” said Pfeifer. “I’m looking forward to sharing those celebrations around the world. 2019 will be yet another exciting year with more innovations to introduce.”